In the eternal search for attention and access to market, businesses now turn to "influencers" to reach specific target and promote their products. Influencers are people that have strong following on social network and that are ready to spread a good word for a product/service/brand in return of some incentive. They are literally selling their word of mouth.
One more twisted way to use / manipulate people into buying stuff. I suppose it's fair game to use any mean necessary to get someone to buy. Still, I have a problem with the idea that someone I follow and probably trust would be "paid" to influence me. How can I trust anything said by anyone if there is always a probability that they are paid to write good comments.
I'm sure most of the influencer will only promote product that they actually like but there is certainly some that will push for products they don't necessarily like. At the end, it's all about credibility for those who doubt. But just like the for TV advertisements of the 50s few doubt. They had to put rules and laws about advertisement because marketer exploited the credulity of the people to lure them into believing anything. TV advertisement was a relatively simple medium to regulate but how to do that on social media?
Annd there is more, a recent study found that more people, mostly the new generations, get their news from social media. I'm getting nervous by the minute...
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