After unsuccessfully battling against a case in court in Northern Ireland, Facebook decided to embrace the cause instead of fight it. A girl who cannot be named because of her age decided to take it to the court with Facebook after a picture of her was posted and reposted several times. Facebook had partnered with Microsoft in 2011 to implement a tool to detect child exploitation as well as copyrighted material. While it's unclear why the picture of the plaintiff was not detected by the tool, the company decided to step up its game in the fight against non consensual posting.
Posting picture of video without consent or knowledge of the subject is not a new idea but at first, people were scrupulous of exploiting others in that way. Sadly, unscrupulous ones dared to post without consent and they gained power over their victims. The door was open. Now there is even a name for the trend "revenge porn". People created Facebook group to share and exchange pictures and video just like trophies or baseball cards.
I will not delve in the human aspect of the problem nor the social root of those behaviors but just mention that the Internet and social media offer new possibilities that can be used to good and bad ends. Those possibilities can surely be put to good as sophisticated tool that could help curb the trend. But the best way to address the problem will always be awareness. Knowing that a trap exist is the first step to avoid it. In that sense, Facebook and Cyber Civil Rights Initiative developed a guide explaining how to remove and report non consensual material.
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