Since its
beginning, blogs have been a way to communicate to people, get feedback and
promote discussion. At first it was only logical, since blogs were, at the
time, the option to replace old fashion BBS and Usenet. As time passed by, new tools
emerged and the discussion migrated to more social tools than some simplistic
comments to a blog. Nowadays, you want your comment to be instantly visible to
all you network. Not just those reading the blog. And rightly so, if you
commented, it's because you wished to convey an idea to the world.
Furthermore,
comments on a blog are challenging to manage and maintain because they must be
moderated, cleaned, and so on. Removing them is a bit of relief but you still
want a way to interact.
What can
a blogger do?
More and
more we see news outlet
replacing the comment section on their blogs by pointing to other social media
tools like Facebook, Twitter, Instagram, LinkedIn, etc. This way, they can
reach more people and even create a buzz. This approach is only the natural
evolution of the blog positioning itself in the social web universe. It serves
to present an opinion or a position while somehow backing it with other sources
of reference. A blog is richer than a Tweet or Facebook post. It is more
structured.
To get to your readership you must levied all the networking power of social media. It is through those channels that you relate to your audience. This should be reciprocal.
